PURE! gives young women an opportunity for themself and their family. Buying PURE! products can be an important contribution to fighting poverty in the world. Young people and women get through the proceeds of PURE! products, namely an equal chance of a life by attending professional training that PURE! supports.
Our products are hip, trendy and recycled by unique women in Cambodia with a unique story.
Smateria was established in Cambodia in 2006 by two Italian friends: Elisa, who manages the creative side and Jennifer, who runs the business side. They both believed “One man’s junk is another man’s treasure” and knew it was possible to transform discarded materials into gorgeous new fashion accessories by mixing Italian design and technical Khmer skills.
PURE! and Smateria work together helping women and their families.
Loven Ramos is a young designer and poet from the Philippines. He is now living in Siem Reap, Cambodia. His designs are innovative and made from recycled materials such as fabrics, stones, silver, beads and metals. The silver ornaments and stones are collected during several trips in Asia by Loven Ramos.
Each piece is a unique work of art inspired by the work of PURE! in Cambodia.