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Home > PURE! Fair Trade > What is Fair Trade?
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What is Fair Trade?

Fair Trade, is aimed to put products on the market, for which a fair price is paid to producers in their countries of origin.

The purchaser of Fair Trade products and producers in the developing world agree on price certainty and stability in the purchasing of products. Often the customer has a deposit in advance so the producer has the opportunity to invest in production.

The production of Fair Trade products, as much as possible, take into account the environmental and social conditions on the ground.